Design-first, dev-second. Campus Shoes is already live and generating revenue on Shopify - this is a revamp, not a migration. Every template is fully designed directly in HTML and signed off before development starts, so there's no rework mid-build and no surprises at go-live.
01 · Project Overview
A complete digital transformation for Campus Shoes
This document is Troopod's proposal for Campus Shoes' end-to-end website revamp on Shopify, a full design and development transformation across the entire commerce experience, followed by a performance-optimised, conversion-driven growth engagement once the new site is live.
15
Templates in scope (campusshoes.com)
2
Phases · Design & Development
2
Months, total timeline
1
Property in scope this SOW
The two phases
Phase 01
Design
Finalising UI/UX across every template - sign-off before development begins.
Phase 02
Development
Building the signed-off designs into a live, production-ready Shopify theme.
Why this approach
-
-
Scoped by template, not by page count. Campus Shoes runs 100+ collections and thousands of products, but they render off a small set of reusable templates. Our audit of the live site locked this down to 15 unique templates - that's what actually gets designed and built, not every individual URL.
-
The revamp is the beginning, not the end. Once the new theme is live, Troopod runs a one-time technical performance optimisation pass on the new site, followed by an ongoing CRO retainer to keep improving conversion month over month. This proposal covers the revamp; what comes after is outlined in Commercials.
Proposal validity
This proposal is dated 19 July 2026. Pricing and terms in this document are valid only until the first week of August 2026, after which they are subject to revision.
02 · Understanding the Brief
The brief, and how we read it
Campus Shoes is India's largest sports and athleisure footwear brand, selling 15M+ pairs of footwear a year. This revamp needs to modernise the shopping experience without disrupting a business that already converts at scale. Here's our read of the critical dimensions.
Brand objectives
01
A modern, immersive shopping experience
The redesign should feel like a step-change from the current site, aligned with Troopod's "Immersive and Experiential Design" positioning: richer visual storytelling, smoother navigation, and a more premium feel across every touchpoint.
02
A PDP built to convert on trust
Campus Shoes carries 9,500+ product reviews live on-site today. The new PDP should make that social proof, size confidence, and tech-feature storytelling (Bubble Yoga, Nitroboost, Support-Tech) work harder, especially on mobile where most of the traffic sits.
03
Category discovery that doesn't feel like 100+ flat collections
Men/Women/Kids × Running/Sports/Casual/Sneakers/Sandals/Slippers today live as separate flat collection pages. The redesign should make cross-category and cross-gender discovery feel intentional - especially for Élan (premium sub-line) and the newer Apparel/Accessories categories, which need their own visual identity within a consistent system.
04
One consolidated account experience
Today, account, wishlist (+ shared wishlist), rewards, and a separate KwikPass-style login exist as five disconnected pages/apps. This is the single highest-leverage UX consolidation opportunity in the revamp.
03 · Scope of Work
Design first. Build second. Scope fixed.
Scope is defined against the 15 templates confirmed in our audit of campusshoes.com. Anything outside what's listed below, including campusactivewear.com, is explicitly out of scope for this proposal and would be quoted separately.
Phase 01
Design
HTML design · Sign-off gate before Phase 02
✦
Design system foundation - typography, colour, spacing, component library, and grid system defined for the new theme, applied consistently across every template below.
✦
Homepage - hero, bestseller/new-arrival merchandising, category navigation entry points, brand storytelling blocks.
✦
PLP (Product Listing Page) - one flexible template design with category-conditional filter modules (footwear: size/width/sport; apparel: size/colour; accessories: simplified grid).
✦
PDP - Footwear variant - size/width selector, sole and tech-feature callouts, reviews, care instructions, cross-sell.
✦
PDP - Apparel/Accessories variant - garment size chart, fabric/wash-care, simplified spec block for accessories.
✦
Search Results - redesigned results layout with filtering and merchandising parity with PLP.
✦
Cart & Checkout - cart page redesign and on-brand Shopify checkout styling within platform constraints.
✦
Consolidated Account ecosystem - single design system unifying Login/Register, Profile, Addresses, Wishlist (+ shared wishlist), and Rewards into one coherent flow.
✦
Blog listing & Blog post - content templates for News and Lifestyle blogs.
✦
Static/Policy template - one flexible content template covering About, Contact, FAQs, T&Cs, Privacy, Shipping/Return policy, Size Guides, Sneaker Care.
✦
B2B/Institutional page - dedicated lead-capture layout for bulk/institutional orders.
✦
404 / Not Found - on-brand error template.
✦
Design QA & sign-off round - 2 rounds of review/feedback across Phase 01, ending in written sign-off before Phase 02 begins.
Review & feedback rounds
Design (Phase 01): 2 rounds of review/feedback in total across the full design phase. Once design is locked and signed off, new requirements or feedback are not entertained within this scope, they would be treated as a change request.
Development (Phase 02): 2 rounds of review after build. These rounds are strictly for fixing errors or basic changes against the signed-off design, not for introducing anything new that wasn't part of the design sign-off.
This 2+2 review structure applies the same way whether Campus Shoes chooses the full 15-template revamp, the High Impact Revamp (3 templates), or either bundled option.
Development (Phase 02): 2 rounds of review after build. These rounds are strictly for fixing errors or basic changes against the signed-off design, not for introducing anything new that wasn't part of the design sign-off.
This 2+2 review structure applies the same way whether Campus Shoes chooses the full 15-template revamp, the High Impact Revamp (3 templates), or either bundled option.
Phase 02
Development
Signed-off design → live Shopify theme
✦
Theme build - full development of all Phase 01 templates into a production Shopify theme.
✦
App/integration continuity - existing integrations (Judge.me reviews, KwikPass-style login, Return Prime) reconnected and restyled within the new theme; new app needs evaluated during build.
✦
Account ecosystem build - the consolidated account/wishlist/rewards design implemented as a unified flow.
✦
SEO & metadata setup - metadata, Open Graph, and structured data configured across all templates, preserving existing URL structure.
✦
Analytics setup - GA4 / analytics dashboard configured on the new theme.
✦
QA across devices - desktop and mobile QA across all templates before staging review.
✦
Staging review & go-live - full store on staging for Campus Shoes sign-off, go-live only on written confirmation.
Out of scope for this proposal
✦
campusactivewear.com - separate corporate/investor relations site. Not included in this proposal; to be scoped and quoted separately if required.
✦
Store Locator - lives on stores.campusshoes.com, a separate subdomain/property.
✦
Order Tracking - currently outsourced to Shiprocket; unchanged unless separately scoped.
✦
Return/Exchange workflow - runs through the Return Prime app; restyled within the theme but workflow logic itself is unchanged.
✦
Data cleanup or catalog restructuring - category/product-type restructuring beyond what's needed for the new PLP filter logic is excluded unless separately scoped.
Anything beyond the 15 templates above
Any page, template, feature, or property not explicitly listed in this Scope of Work, including campusactivewear.com, additional template variants, or new functionality requested mid-project, is treated as out of scope and will be quoted and charged separately before work begins.
Creative assets
Photography, videos, illustrations, and other creative assets required for the new templates are to be provided by Campus Shoes, unless Troopod's creative production is separately taken as an add-on offering. Design and development timelines assume these assets are supplied on schedule.
04 · Deliverables
What Campus Shoes walks away with
Distinct, concrete deliverables at the end of each phase.
Phase 01 deliverables
🎨 Design system
Full HTML design system - typography, colour, components, grid - applied across all 15 templates.
🖼️ Signed-off template designs
Every template in scope, fully designed, reviewed, and approved in writing before development starts.
Phase 02 deliverables
🚀 Live Shopify theme
All 15 templates built, QA'd, and live on campusshoes.com - desktop and mobile.
👤 Consolidated account system
Login, wishlist, rewards, and profile unified into one coherent, on-brand flow.
🔎 SEO-ready structure
Metadata, OG tags, and structured data configured across every template.
📊 Analytics dashboard
GA4/analytics configured and validated on the new theme from Day 1 of go-live.
05 · Team & Resources
Who's working on this
A dedicated team across strategy, design, and development, with continuity into the post-launch CRO engagement.
PC
Product Consultant
Strategy & Direction
Leads kickoff, stakeholder alignment, phase gating, and overall quality oversight.
CTO
CTO
Tech Oversight
Oversees technical architecture, app/integration decisions, and Shopify implementation quality across both phases.
DL
Design Lead
UI / UX
Owns the design system and all 15 template designs through to sign-off.
DEV
Developer
Theme & Integrations
Builds the signed-off designs into the live Shopify theme, handles app integrations and QA.
Continuity into post-launch
CRO Consultant
Post-launch retainer lead
The CRO Consultant carries the relationship into the post-launch CRO retainer, ensuring the team that understands the new theme is the same team optimising it.
How work flows across phases
01
Kickoff & audit review
Product Consultant, CTO, and Design Lead align on the confirmed 15-template scope, brand direction, and any open questions from the audit.
02
Phase 01 - Design execution
Design system built first, then templates designed in priority order (Home → PLP → PDP → Account → rest). Review rounds with Campus Shoes throughout.
03
Design sign-off gate
Phase 02 does not start until every template design is formally approved in writing.
04
Phase 02 - Development
Theme build, integrations, SEO, and analytics setup, with staging review before go-live.
05
Go-live → Performance → CRO
Store goes live, followed by the one-time performance optimisation pass, then the ongoing CRO retainer begins.
06 · Timeline & Milestones
From sign-off to a live theme
8
Total weeks
4
Weeks · Phase 01 Design
4
Weeks · Phase 02 Development
15
Templates in scope
Phase 01 - Design Weeks 1-4
Kickoff & design systemWeek 1
Stakeholder kickoff, brand direction alignment, design system (type, colour, components) defined.
Core commerce templatesWeek 2
Homepage, PLP, both PDP variants, Search, Cart/Checkout designed and reviewed.
Account, content & utility templatesWeek 3
Consolidated Account ecosystem, Blog, Static/Policy, B2B, 404 designed.
Design sign-offWeek 4
Consolidated review round, written approval across all 15 templates. Phase 02 begins on sign-off.
Phase 02 - Development Weeks 5-8
Theme build - core commerce templatesWeek 5
Homepage, PLP, PDP variants, Search, Cart/Checkout developed on staging.
Theme build - account, content & integrationsWeek 6
Account ecosystem, Blog, Static/Policy, B2B built; existing app integrations reconnected and restyled.
SEO, analytics & QAWeek 7
Metadata/OG setup, analytics configuration, full desktop + mobile QA pass.
Staging review & go-liveWeek 8
Full store shared on staging, Campus Shoes sign-off, go-live.
After go-live
One-time Performance OptimisationPost go-live
Core Web Vitals and speed audit + fixes on the new live theme.
Recurring CRO engagement beginsOngoing
Monthly experimentation and optimisation retainer kicks off once the site is stable and performance-optimised.
Timeline depends on Campus Shoes too
This 8-week timeline assumes materials, content, and creative assets are delivered on schedule, and that approvals/feedback on each review round come back within 3 business days. Any delay on Campus Shoes' side, whether it's pending assets, delayed approvals, unavailable stakeholders, or late sign-off, will push the timeline out proportionally. Troopod is not responsible for schedule slippage caused by client-side delays.
07 · Commercials
Transparent pricing, per template
Priced per template based on effort tier, with post-launch Performance Optimisation and CRO retainer priced separately below. Pricing valid until the first week of August 2026.
The revamp - Full website
Phase 01 - Design
Design system + all 15 commerce templates (campusshoes.com), designed directly in HTML and signed off.
₹1,08,000
Phase 02 - Development
Full theme build, integrations, SEO, analytics, QA, and go-live for campusshoes.com.
₹1,62,000
Total, both phases
₹2,70,000
Phase 01 + Phase 02 - 15 e-commerce templates designed, developed, and live.
View all 15 templates
Homepage
PLP (Product Listing Page)
PDP - Footwear variant
PDP - Apparel/Accessories variant
Search Results
Cart
Checkout
Account suite (Login/Register, Profile, Addresses)
Wishlist (+ shared wishlist)
Rewards/Loyalty
Blog listing
Blog post
Static/Policy template
B2B/Institutional page
404
The Revamp - Only PDP & Collection
High Impact Revamp 4 weeks
A focused package covering high impact PDP templates (Footwear + Apparel/Accessories) and the Collection (PLP) template, design + development combined.
₹70,000
View 3 templates
PDP - Footwear variant
PDP - Apparel/Accessories variant
Collection (PLP) template
This is a separate, previously-discussed package, an alternative starting point to the full ₹2,70,000 revamp above, not an add-on to it. Choose one or the other.
What happens after launch
One-time · Performance Optimisation
Core Web Vitals and site speed audit with fixes on the new live theme, Troopod's TrooPerformance offering.
₹2,50,000
What's included
✦
Full technical audit across images, CSS, JS, fonts, and third-party scripts.
✦
Core Web Vitals optimisation (LCP, CLS, INP) on the new live theme.
✦
Before/after PageSpeed report shared for review.
✦
Manual QA across desktop and mobile post-optimisation.
Recurring · TrooCRO Retainer
Ongoing conversion rate optimisation once the new site is live and performance-stable, on a monthly cadence.
₹2,00,000 /mo
What's included
✦
Monthly performance review and roadmap refresh based on test results.
✦
End-to-end experimentation: idea, design, development, QA, launch, analysis.
✦
A/B testing across the homepage, collection pages, PDP, cart, and checkout (run on our experimentation platform) - up to 4 per month, depending on experiment complexity.
✦
Bi-weekly performance reports.
Additional tech hours, if needed beyond the CRO scope above, are billed separately at ₹1,500/hr.
Bundled option
Revamp + one-time Performance Optimisation + TrooCRO retainer, bundled into a single monthly rate over a committed term.
12-month bundle
Full revamp, performance optimisation, and CRO retainer, all bundled and spread over 12 months.
₹2,00,000 /mo
6-month bundle
Full revamp, performance optimisation, and CRO retainer, all bundled and spread over 6 months.
₹2,15,000 /mo
Payment terms
| Milestone | Trigger |
|---|---|
| Phase 01 advance if not bundled | Due on proposal sign-off |
| Phase 02 advance if not bundled | Due on Phase 01 design sign-off |
| Performance Optimisation if not bundled | Full advance |
| TrooCRO retainer if not bundled | Quarterly, in advance |
| Bundled option (12-month or 6-month) replaces all above | Quarterly, in advance |
If Campus Shoes selects a bundle, only the bundle row applies, the Phase 01/02/Performance/CRO rows above are for the non-bundled, standalone path.
Not included in the figures above
Shopify platform fees, theme/app costs, and any third-party tool subscriptions are borne directly by Campus Shoes. Additionally:
✦
Domain and DNS costs.
✦
Payment gateway transaction fees.
✦
GST/taxes applicable on Troopod's invoices.
✦
Media/ad spend required to drive traffic for CRO experiments.
✦
Any paid third-party research or optimisation tools (e.g. heatmaps, session recording) beyond Troopod's own experimentation platform.
08 · Assets Required
What we need from Campus Shoes
Design can start immediately, but these speed up both phases materially.
Required from Day 1
✦
Brand assets & guidelines - logo, colour palette, fonts, and any existing brand/Élan sub-brand guidelines.
✦
Shopify admin access - theme editor, app list, and existing integration credentials (Judge.me, Return Prime, KwikPass-style login).
✦
Shopify plan/tier confirmation - whether the store is on Shopify Plus or standard, since this affects Checkout customisation scope.
✦
Category & filter logic - confirmation of how Men/Women/Kids × product-type filtering should behave in the new PLP.
✦
Stakeholder availability - a single point of contact for design review rounds and sign-off.
Required before Phase 02
✦
Written design sign-off - formal approval on all 15 templates.
✦
Creative assets - photography, video, and other creative assets required for the signed-off templates, unless Troopod's creative production is separately taken as an add-on.
✦
Content & copy inputs - any updated product storytelling, size guide content, or policy copy changes.
✦
Analytics access - access to the existing GA4/Google Tag Manager account, or confirmation to set up new ones.
✦
App/tool decisions - confirmation on which existing integrations carry over as-is vs. get replaced during the rebuild.
09 · Next Steps
How we get started
01
Sign off on this proposal
Written confirmation from Campus Shoes triggers invoicing for the Phase 01 advance.
02
Phase 01 advance received
Design work begins once payment clears.
03
Design kickoff
Design system + template design begins across all 15 templates.
04
Design sign-off → Phase 02 advance
On written design approval, Phase 02 advance is invoiced and development begins.
05
Development → staging → go-live
Full build, QA, staging review, and go-live on written confirmation.
06
Performance optimisation → CRO retainer
Post-launch performance pass, followed by the ongoing CRO conversation and retainer kickoff.
If choosing High Impact Revamp or a Bundle instead
The same sign-off → design → development → go-live flow above applies, just against the smaller 3-template scope (High Impact Revamp) or the bundled payment structure (clause 14) instead of the standalone Phase 01/02 advances. Let Troopod know which path you're choosing at sign-off.
10 · Why Troopod
100+ brands. Real results.
The best growth strategies, coupled with AI speed.
100+
Brands and agencies powered
Full Stack
Strategy, Execution, Optimisation
10x Faster
TrooAI agents, faster execution
Backed by operators at
Amazon
Walmart
Shopify
Relay Commerce
AngelList
Powering Tanishq, Colgate, BSC, Essor Group, Fableroom, Urban Harvest and 100+ more.
The Trooteam
Operators who have massively scaled Consumer brands
10+ years each in growth, product and tech, building billion-dollar consumer brands from scratch.
Neeraj Joshi
CEO @ Troopod
Early product at Spinny
($2B giant)
($2B giant)
Built an internal CRM that improved team efficiency by 10x.
Rahul Bhola
CTO @ Troopod
Tech @ Lenskart
($6B giant)
($6B giant)
Built a backend retail system that scaled to 10M+ customers.
Vinit Singh
CBO @ Troopod
Early growth at Spinny
($2B giant)
($2B giant)
Driving growth for 100+ consumer brands at Troopod.
See it in action
Browse case studies from brands Troopod has worked with.
11 · Terms & Conditions
Clear terms, clear ownership
Designed to keep the engagement commercially clean and responsibilities unambiguous across design, development, go-live, and post-launch.
Commercials & Payment
01
Phase-gated payment. Phase 01 is payable in advance before design work begins. Phase 02 is payable in advance on written Phase 01 sign-off. This does not apply if Campus Shoes selects a bundled option instead, see clause 14.
02
Advance is non-refundable once work starts. Covers discovery, design planning, and resource allocation costs incurred from Day 1 of each phase.
03
Post-launch engagements billed separately. The one-time Performance Optimisation, the recurring TrooCRO retainer, and the bundled options are priced separately from Phase 01/02 in this proposal, and each is invoiced on its own cycle as set out in the Payment Terms table.
04
Additional tech hours. Any tech hours required beyond the TrooCRO retainer scope are billed at ₹1,500/hr, require written approval before work begins, and are invoiced alongside the following retainer cycle.
Scope & Change Requests
05
Defined scope only. Troopod delivers the 15 templates expressly listed under Phase 01/02 for campusshoes.com. campusactivewear.com and anything not listed is out of scope and quoted separately.
06
Phase gating. Phase 02 begins only after Phase 01 is fully signed off in writing.
07
Review rounds. Design (Phase 01) includes 2 rounds of review/feedback in total. Once design is signed off, new requirements or feedback changes are not entertained under this scope and would need a separate change request. Development (Phase 02) includes 2 rounds of review after build, limited strictly to fixing errors or basic changes against the signed-off design, not new functionality or design changes.
08
Anything beyond the 15 templates is charged extra. Any additional page, template, feature, or property, including campusactivewear.com, requested during or after this engagement will be quoted and charged separately, and requires written approval before work begins.
09
Creative assets are Campus Shoes' responsibility. Photography, video, and other creative assets required for the new templates must be supplied by Campus Shoes, unless Troopod's creative production is separately taken as an add-on. Delays in asset delivery shift the timeline proportionally.
Client Responsibilities & Delays
10
Access & inputs. Campus Shoes is responsible for timely Shopify admin access, brand assets, content inputs, and stakeholder availability for review rounds.
11
Feedback windows. Each review/approval carries a 3-business-day response window. Delays beyond this shift the timeline proportionally.
Third-Party Platforms & Costs
12
Third-party costs. Shopify fees, app subscriptions, and third-party tool costs are borne directly by Campus Shoes.
13
App limitations. Functionality delivered through third-party apps is subject to that app's capabilities and pricing. Customisation beyond native app behaviour is scoped separately.
Retainer & Bundle Commitments
14
Bundle lock-in. If Campus Shoes opts for the 12-month or 6-month bundle, it replaces the Phase 01/02 advances and standalone Performance/CRO payments in clause 01 and 03, the committed term is fixed for its full duration, billed quarterly in advance. Early termination is not permitted, and the remaining bundle value becomes payable in full.
15
Standalone TrooCRO retainer cancellation. If not on a bundle, the TrooCRO retainer can be cancelled with 60 days' written notice. Fees already invoiced for the notice period remain payable.
16
A/B test cap. Up to 4 experiments per month are included in the TrooCRO retainer, depending on complexity. Additional experiments requested within the same month are scoped and billed separately.
Ownership, Handover & Liability
17
Ownership on payment. Custom theme code and design assets created for this project transfer to Campus Shoes upon full payment and formal handover. Troopod's underlying tools, frameworks, and reusable components remain Troopod's IP.
18
Formal sign-off. Written email confirmation constitutes sign-off at every stage; verbal confirmation does not count.
19
Portfolio rights. Troopod may feature the completed work in its portfolio and case studies unless Campus Shoes requests otherwise in writing prior to commencement.
20
Post-launch support. A 14-day post-launch support window from go-live covers bugs directly attributable to Troopod's implementation. New features or changes beyond agreed scope are treated as new work.
21
Business outcome limitation. Troopod delivers the agreed implementation scope. Revenue, conversion, or traffic outcomes are not guaranteed under this SOW; they are the explicit focus of the post-launch CRO retainer.
Confidentiality, Termination & Governing Law
22
Confidentiality. Both parties agree to keep each other's commercial terms, business data, and other non-public information confidential, and not disclose it to third parties except as required by law.
23
Termination. Outside of the bundle and retainer terms in clauses 14-16, either party may terminate this engagement with 60 days' written notice. Fees for work completed and any non-refundable advances up to the termination date remain payable.
24
Governing law & dispute resolution. This agreement is governed by the laws of India, with courts in Mumbai having exclusive jurisdiction over any disputes.
25
Proposal validity. This proposal is dated 19 July 2026. Pricing and terms in this document are valid only until the first week of August 2026, after which they are subject to revision.